CRICOS Course Code: 099499E

This qualification applies to individuals with a sound theoretical knowledge base in marketing and communication and who demonstrate a range of managerial skills to ensure that functions are effectively conducted in an organisation or business area. Typically, they would have responsibility for the work of other staff and lead teams.

Entry Requirements
Enrolment of participants will be subject to meeting the following requirements:

  • Must be 18 years of age or over
  • Successful completion of Year 12 or equivalent
  • Must have IELTS 5.5 or equivalent (For International Student)
  • Have completed all core units in BSB42415 Certificate IV in Marketing and Communication

Units of Study

BSBMKG507 Interpret market trends and developments
BSBMKG523 Design and develop an integrated marketing communication plan
BSBPMG522 Undertake project work
BSBHRM506 Manage recruitment, selection and induction processes
BSBMKG501 Identify and evaluate marketing opportunities
BSBMKG502 Establish and adjust the marketing mix
BSBMKG506 Plan market research
BSBMKG510 Plan e-marketing communications
BSBMKG515 Conduct a marketing audit
BSBMKG527 Plan social media engagement
BSBMKG608 Develop organisational marketing objectives
BSBMKG609 Develop a marketing plan
Course Duration: 78 weeks (6 Terms)
$2500 * 6 Terms = $15000
$100 * 6 Terms = $600 (Material Fees)
$400 (Enrolment Fees)
Career Pathways

  • Direct Marketing Officer
  • Marketing Coordinator
  • Analyst
  • Media Planner
  • Public Relations Officer
  • Sales Administrator