CRICOS Course Code: 099499E


This qualification applies to individuals with a sound theoretical knowledge base in marketing and communication and who demonstrate a range of managerial skills to ensure that functions are effectively conducted in an organisation or business area. Typically, they would have responsibility for the work of other staff and lead teams.

    Entry Requirements
    Enrolment of participants will be subject to meeting the following requirements:

    • Must be 18 years of age or over
    • Successful completion of Year 12 or equivalent
    • Must have IELTS 5.5 or equivalent (For International Student)
    • Have completed all core units in BSB42415 Certificate IV in Marketing and Communication

    Units of Study

    BSBMKG507 Interpret market trends and developments
    BSBMKG523 Design and develop an integrated marketing communication plan
    BSBPMG522 Undertake project work
    BSBHRM506 Manage recruitment, selection and induction processes
    BSBMKG501 Identify and evaluate marketing opportunities
    BSBMKG502 Establish and adjust the marketing mix
    BSBMKG506 Plan market research
    BSBMKG510 Plan e-marketing communications
    BSBMKG515 Conduct a marketing audit
    BSBMKG527 Plan social media engagement
    BSBMKG608 Develop organisational marketing objectives
    BSBMKG609 Develop a marketing plan
    Course Duration: 78 weeks (6 Terms)
    $2500 * 6 Terms = $15000
    $100 * 6 Terms = $600 (Material Fees)
    $400 (Enrolment Fees)
    Career Pathways

    • Direct Marketing Officer
    • Marketing Coordinator
    • Analyst
    • Media Planner
    • Public Relations Officer
    • Sales Administrator